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Security label obscures medical dosage instructions PDF Print E-mail
Friday, 16 February 2007

I provided Ralph's (really Kroger, who now owns them) with the following feedback this morning:


CUSTOMER COMMENTS:
I purchased the Kroger stomach relief NDC 30142-302-34.

The security label had been stuck vertically over the left panel of the label - Drug Facts (continued), Directions and Other Information.  When I lifted the security tag, it partially tore the label, which makes it impossible to read all of the dosage information.  I can generally figure it out and don't need as much as it recommends, so I'm not asking for help with that, but it raises some real concerns about where you're putting security labels on any drug item or anything with hazardous ingredients and allergy alerts.  I think you should come up with a different way of dealing with this - smaller security tags, or just a clear placement policy.


I'll try to get a photo of it uploaded soon. 

So, yeah,  this qualifies as a great moment in marketing - attempting to secure the Pepto-Bismal knockoff ends up destroying the dosage instructions.  A second look has me assuming they put D&C red #22 and red #28 in there to give it Pepto-Bismal's appealing pink hue.  But magnesium aluminum silicate, an inactive ingredient?  Hmmm.

This afternoon, Kroger responds:


Dear Mr. Wolfberg:

Thank you for contacting Ralphs Grocery Company regarding  Kroger packaging.  All of us at Kroger work very
hard to provide quality products at all times.  We are most interested in consumer feedback, as this is a factor in many of our product development decisions. We apologize for any inconvenience caused and will notify our Quality Assurance department of your concerns.

Thanks again for taking the time to share your comments with us. Please let us know if we can assist you further.

Sincerely,



JoAnn Raymer
Consumer Affairs

Reference:  3814676

 



I'm not really in the mood to pursue this, but it gets me wondering where else they have stuck these security labels.

 

 

Last Updated ( Friday, 16 February 2007 )
 
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